International Retail Marketing. A Case Study Approach

Description

Combines a thematic overview of the key issues concerning international retail marketing. This work provides an outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective.

Product details

EAN/ISBN:: 9780750657488
Medium:: Paperback
Number of pages:: 280
Publication date:: 2004-06-26
Publisher:: Taylor & Francis Ltd
Languages:: english

EAN/ISBN:: 9780750657488
Medium:: Paperback
Number of pages:: 280
Publication date:: 2004-06-26
Publisher:: Taylor & Francis Ltd
Languages:: english

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