The Fundamentals of Corporate Communications (CIM Professional Development) (Chartered Institute of Marketing (Paperback))

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Gives professionals and students in marketing a comprehensive overview of what modern corporate communications is, and what it can achieve. Backed by numerous cases and examples, this book demonstrates how corporate communications affects the marketing mix and explains how it can support wider marketing objectives.

Product details

EAN/ISBN:: 9780750641869
Edition:: UK ed.
Medium:: Bound edition
Number of pages:: 236
Publication date:: 1998-10-01
Publisher:: Elsevier LTD, Oxford

EAN/ISBN:: 9780750641869
Edition:: UK ed.
Medium:: Bound edition
Number of pages:: 236
Publication date:: 1998-10-01
Publisher:: Elsevier LTD, Oxford

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