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    Marketing Due Diligence: Reconnecting Strategy to Share Price

     
    From Malcolm McDonald
    Only 1 items left in stock
    Marketing Due Diligence: Reconnecting Strategy to Share Price

    Description

    The ultimate test of marketing investment is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. This book explains the principles and practice behind rigorous due diligence in marketing for Marketing and Finance Directors, CEOs, Strategists and MBA students.

    Product details

    EAN/ISBN:
    9780750683425
    Edition:
    New Ed
    Medium:
    Paperback
    Number of pages:
    256
    Publication date:
    2007-03-14
    Publisher:
    Butterworth-Heinemann
    Languages:
    english
    EAN/ISBN:
    9780750683425
    Edition:
    New Ed
    Medium:
    Paperback
    Number of pages:
    256
    Publication date:
    2007-03-14
    Publisher:
    Butterworth-Heinemann
    Languages:
    english

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