Sponsorship: For a Return on Investment

From Masterman, Guy (Sheffield Hallam University, UK)

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Description

Provides an insight on the use of sponsorship for a return on investment. This book builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship. It provides a selection of examples and case studies to demonstrate the importance of sponsorship.

Product details

EAN/ISBN:: 9780750686402
Medium:: Bound edition
Number of pages:: 280
Publication date:: 2007-08-23
Publisher:: Taylor & Francis Ltd

EAN/ISBN:: 9780750686402
Medium:: Bound edition
Number of pages:: 280
Publication date:: 2007-08-23
Publisher:: Taylor & Francis Ltd

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