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While wedding planners" are readily available, no comprehensive academic text written for the purposes of preparing future event managers and wedding consultants is available. This book is proposed to fill a gap in the events management literature.
Each chapter would include: 1) an organized discussion of theory and practice, 2) a Management in Action" case study; 3) a Research Roundtable" text; 4) a Weddings around the World" cultural discussion; and 5) worksheets, checklists and additional resources.