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    Handbook of CRM: Achieving Excellence Through Customer Management

     
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    Handbook of CRM: Achieving Excellence Through Customer Management

    Description

    CRM is a holistic strategic approach to managing customer relationships to increase shareholder value. This major Handbook of CRM gives complete coverage of the key concepts in this vital field. The book is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.

    Product details

    EAN/ISBN:
    9780750664370
    Medium:
    Bound edition
    Number of pages:
    458
    Publication date:
    2005-10-31
    Publisher:
    Taylor & Francis Ltd
    EAN/ISBN:
    9780750664370
    Medium:
    Bound edition
    Number of pages:
    458
    Publication date:
    2005-10-31
    Publisher:
    Taylor & Francis Ltd

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