An Introduction to Tourism

-- Academic and practitioner authorship
-- Comprehensive introduction to the complex subject of tourism
-- Practical approach to the organization, marketing and development aspects of the tourism business
-- International and worldwide overview: a reference as well as a textbook
An Introduction to Tourism is the essential guide to the tourism industry. It provides a comprehensive and authoritative introduction to all facets of tourism including: the history of tourism; factors influencing the tourism industry; tourism in developing countries; sustainable tourism; forecasting future trends.