Financial Aspects of Marketing (Marketing Series: Student)

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Description

Helps students taking the Part 2 Certificate paper in Financial and Management Accounting of the Chartered Institute of Marketing. The emphasis on marketing issues and the use of financial information as an aid to decision-making provides students with the ability to be "financially literate".

Product details

EAN/ISBN:: 9780750616027
Edition:: New Ed
Medium:: Bound edition
Number of pages:: 448
Publication date:: 1989-04-01
Publisher:: Elsevier LTD, Oxford

EAN/ISBN:: 9780750616027
Edition:: New Ed
Medium:: Bound edition
Number of pages:: 448
Publication date:: 1989-04-01
Publisher:: Elsevier LTD, Oxford

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