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With so many start-ups struggling to survive beyond their first year of trading, what key things will ensure a business makes the right start? Author Ken Blanchard advises on how to create and sustain a successful business, delivered in the inimitable ONE MINUTE style, focussing on three key areas: 1. Finance and how to manage your money effectively. 2. People and the importance of empowerment. 3. Customers and how to take care of them. Why one minute you may ask? Well, in the words of Ken Blanchard, the best advice we ever received was given in less than a minute.