cartcart

    Implementing Key Account Management: Designing Customer-Centric Processes for Mutual Growth

     
    Only 1 items left in stock
    Implementing Key Account Management: Designing Customer-Centric Processes for Mutual Growth

    Description

    Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrated framework for key account management (KAM) that businesses can use to design or further develop strategic customer management programmes, enabling them to overcome the obstacles that organizations often face when rolling out their strategies.

    Bringing together the experiences of leading experts within this field, Implementing Key Account Management draws on two decades of research and best practice from Cranfield University School of Management, one of the foremost centres for researcher and thought leadership in KAM. Between them, the authors have designed and delivered programmes globally for clients such as Rolls-Royce, Unilever, Vodafone, The Economist and many more. Rigorously researched, well-grounded and practical, this book is - quite simply - the definitive, go-to resource for implementing key account management programmes.

    Product details

    EAN/ISBN:
    9780749482756
    Medium:
    Paperback
    Number of pages:
    352
    Publication date:
    2018-08-03
    Publisher:
    Kogan Page
    EAN/ISBN:
    9780749482756
    Medium:
    Paperback
    Number of pages:
    352
    Publication date:
    2018-08-03
    Publisher:
    Kogan Page

    Shipping

    laposte
    The edition supplied may vary.
    Condition
    Condition
    Learn more
    €22.49
    available immediately
    New €41.00 You save €18.51 (45%)
    €22.49
    incl. VAT, plus  Shipping costs
    paypalvisamastercardamexcartebleue
    • Icon badgeChecked second-hand items
    • Icon packageFree shipping from 19 €
    • Icon vanWith you in 2-4 working days

    Recommended for you