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Want to part with books, CDs, movies or games? Sell everything on momox.com
In the sale you will find especially cheap items or current promotions.
Want to part with books, CDs, movies or games? Sell everything on momox.com
While the first two editions of "How Cool Brands Stay Hot" focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market effectively to them.
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