Brands with a Conscience: How to Build a Successful and Responsible Brand

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Description

Editors Nicholas Ind and Sandra Horlings, along with chapter contributors provide a set of foundational attributes to help guide a strategy for responsible growth. These attributes span the public persona of an organization, the actions to take when things go wrong, the effort invested in developing relationships, the promotion of core values, and balancing success across various categories.

Product details

EAN/ISBN:: 9780749475444
Medium:: Paperback
Number of pages:: 224
Publication date:: 2016-03-03
Publisher:: Kogan Page
Languages:: english

EAN/ISBN:: 9780749475444
Medium:: Paperback
Number of pages:: 224
Publication date:: 2016-03-03
Publisher:: Kogan Page
Languages:: english

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