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    Brands with a Conscience: How to Build a Successful and Responsible Brand

     
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    Brands with a Conscience: How to Build a Successful and Responsible Brand

    Description

    Editors Nicholas Ind and Sandra Horlings, along with chapter contributors provide a set of foundational attributes to help guide a strategy for responsible growth. These attributes span the public persona of an organization, the actions to take when things go wrong, the effort invested in developing relationships, the promotion of core values, and balancing success across various categories.

    Product details

    EAN/ISBN:
    9780749475444
    Medium:
    Paperback
    Number of pages:
    224
    Publication date:
    2016-03-03
    Publisher:
    Kogan Page
    Languages:
    english
    EAN/ISBN:
    9780749475444
    Medium:
    Paperback
    Number of pages:
    224
    Publication date:
    2016-03-03
    Publisher:
    Kogan Page
    Languages:
    english

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