Selling to Win

Selling to Win has established itself as both an international best-seller and a classic sales text. An inspirational business speaker, Richard Denny has helped countless thousands of salespeople become high flyers and here he explains how to put his winning techniques into action.

This 25th anniversary edition of Selling to Win has been fully revised and updated and is full of even more unbeatable sales tips and essential practical advice. You'll find tried and tested advice on how to: get a sale when you are not the cheapest, turn your customer into an ambassador, build a positive attitude that gets results, beat the competition and close a sale.

Widely recognised as one of the most effective and powerful sales-improvement guides ever written, Selling to Win has become the salesperson's bible.