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    How Cool Brands Stay Hot: Branding to Generation Y

     
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    How Cool Brands Stay Hot: Branding to Generation Y

    Description

    This 2nd edition has been fully updated to include new case studies, plus new research from extensive interviews across Europe in 2012.

    Product details

    EAN/ISBN:
    9780749468040
    Edition:
    2. Auflage.
    Medium:
    Paperback
    Number of pages:
    267
    Publication date:
    2013-03-03
    Publisher:
    Kogan Page
    Languages:
    english
    EAN/ISBN:
    9780749468040
    Edition:
    2. Auflage.
    Medium:
    Paperback
    Number of pages:
    267
    Publication date:
    2013-03-03
    Publisher:
    Kogan Page
    Languages:
    english

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