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    Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status (Key Account Management: Tools & Techniques for Achieving Profitable)

     
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    Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status (Key Account Management: Tools & Techniques for Achieving Profitable)

    Description

    Key Account Management is a highly practical book with a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers - the lifeblood of any organization.
    Very few books take the long-term, team-selling strategic view of KAM that this book takes, and it is the only book which focuses on implementation rather than theory. Based on real and current experience of companies facing the challenge, it provides tools for use in the real world that will help you to plan your own strategy as you proceed.

    Product details

    EAN/ISBN:
    9780749463519
    Edition:
    5
    Medium:
    Paperback
    Number of pages:
    376
    Publication date:
    2012-01-03
    Publisher:
    Kogan Page Ltd
    Languages:
    english
    Manufacturer:
    Unknown
    EAN/ISBN:
    9780749463519
    Edition:
    5
    Medium:
    Paperback
    Number of pages:
    376
    Publication date:
    2012-01-03
    Publisher:
    Kogan Page Ltd
    Languages:
    english
    Manufacturer:
    Unknown

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