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Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit

 
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Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit

Description

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

Product details

EAN/ISBN:
9780749455125
Medium:
Paperback
Number of pages:
232
Publication date:
2009-01-10
Publisher:
Kogan Page
Manufacturer:
Unknown
EAN/ISBN:
9780749455125
Medium:
Paperback
Number of pages:
232
Publication date:
2009-01-10
Publisher:
Kogan Page
Manufacturer:
Unknown

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