Crm in Financial Services: A Practical Guide to Making Customer Relationship Management Work

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CRM in Financial Services gives a whole host of suggestions as to how companies can improve their CRM and achieve the anticipated return on investment. It shows how to avoid the main problems and challenge some of the conventional wisdom about what is happening in the financial services market.

Product details

EAN/ISBN:: 9780749436964
Medium:: Paperback
Number of pages:: 722
Publication date:: 2002-07-01
Publisher:: Kogan Page
Languages:: english

EAN/ISBN:: 9780749436964
Medium:: Paperback
Number of pages:: 722
Publication date:: 2002-07-01
Publisher:: Kogan Page
Languages:: english

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