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    Crm in Financial Services: A Practical Guide to Making Customer Relationship Management Work

     
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    Crm in Financial Services: A Practical Guide to Making Customer Relationship Management Work

    Description

    CRM in Financial Services gives a whole host of suggestions as to how companies can improve their CRM and achieve the anticipated return on investment. It shows how to avoid the main problems and challenge some of the conventional wisdom about what is happening in the financial services market.

    Product details

    EAN/ISBN:
    9780749436964
    Medium:
    Paperback
    Number of pages:
    722
    Publication date:
    2002-07-01
    Publisher:
    Kogan Page
    Languages:
    english
    EAN/ISBN:
    9780749436964
    Medium:
    Paperback
    Number of pages:
    722
    Publication date:
    2002-07-01
    Publisher:
    Kogan Page
    Languages:
    english

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