Successful Global Account Management: Key Strategies and Tools for Managing Global Customers

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Based on a major global research study into Global Account Management (GAM), Successful Global Account Managment shows companies how to adopt a radically different approach to dealing with their key accounts to operate as truly global suppliers.

Product details

EAN/ISBN:: 9780749436049
Medium:: Bound edition
Number of pages:: 352
Publication date:: 2001-11-08
Publisher:: Kogan Page
Languages:: english

EAN/ISBN:: 9780749436049
Medium:: Bound edition
Number of pages:: 352
Publication date:: 2001-11-08
Publisher:: Kogan Page
Languages:: english

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