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    Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions (Creating Success)

     
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    Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions (Creating Success)

    Description


    A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.

    Product details

    EAN/ISBN:
    9780749432942
    Medium:
    Paperback
    Number of pages:
    156
    Publication date:
    2001-12-01
    Publisher:
    Routledge
    EAN/ISBN:
    9780749432942
    Medium:
    Paperback
    Number of pages:
    156
    Publication date:
    2001-12-01
    Publisher:
    Routledge

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