The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy

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Based on six decades worth of research and millions of interviews, "The Influentials" profiles the ten percent of Americans who quietly and profoundly influence decisions about the cars the other nine percent drive, the books they read, and the candidates they support. This book tells companies how to win over these people who will--by word of mouth--become their most important sales tool.

Product details

EAN/ISBN:: 9780743227292
Medium:: Bound edition
Number of pages:: 368
Publication date:: 2003-01-13
Publisher:: Free Press
Languages:: english

EAN/ISBN:: 9780743227292
Medium:: Bound edition
Number of pages:: 368
Publication date:: 2003-01-13
Publisher:: Free Press
Languages:: english

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