Profiting from Uncertainty: Strategies for Succeeding No Matter What the Future Brings

Description

A revolutionary approach to strategic planning shows managers not only how to prepare for the unknown but how to profit from it. Schoemaker--an authority on strategic decision-making--takes a comprehensive approach that moves from external scenarios to key success factors to real options to implementation.

Product details

EAN/ISBN:: 9780743223287
Medium:: Bound edition
Number of pages:: 288
Publication date:: 2002-07-11
Publisher:: Atria Books
Languages:: english

EAN/ISBN:: 9780743223287
Medium:: Bound edition
Number of pages:: 288
Publication date:: 2002-07-11
Publisher:: Atria Books
Languages:: english

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