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    BRAND sense: Sensory Secrets Behind the Stuff We Buy: Build Powerful Brands Through Touch, Taste, Smell, Sight, and Sound

     
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    BRAND sense: Sensory Secrets Behind the Stuff We Buy: Build Powerful Brands Through Touch, Taste, Smell, Sight, and Sound

    Description

    A creative and authoritative book that shows how the world's most successful companies integrate the senses--touch, taste, smell, sight and sound--into their branding campaigns with measurable results.

    Product details

    EAN/ISBN:
    9780743267847
    Medium:
    Bound edition
    Number of pages:
    256
    Publication date:
    2005-02-10
    Publisher:
    Free Press
    Languages:
    english
    EAN/ISBN:
    9780743267847
    Medium:
    Bound edition
    Number of pages:
    256
    Publication date:
    2005-02-10
    Publisher:
    Free Press
    Languages:
    english

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