Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

Description

From the world's premier thinker and bestselling author on brands comes a crucial new book that shows companies how to manage their brands to develop successful brand portfolios. 43 illustrations throughout.

Product details

EAN/ISBN:: 9780743249386
Medium:: Bound edition
Number of pages:: 368
Publication date:: 2004-04-06
Publisher:: Free Press
Languages:: english

EAN/ISBN:: 9780743249386
Medium:: Bound edition
Number of pages:: 368
Publication date:: 2004-04-06
Publisher:: Free Press
Languages:: english

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