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    Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

     
    From Aaker, David A.
    Only 3 items left in stock
    Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

    Description

    From the world's premier thinker and bestselling author on brands comes a crucial new book that shows companies how to manage their brands to develop successful brand portfolios. 43 illustrations throughout.

    Product details

    EAN/ISBN:
    9780743249386
    Medium:
    Bound edition
    Number of pages:
    368
    Publication date:
    2004-04-06
    Publisher:
    Free Press
    Languages:
    english
    EAN/ISBN:
    9780743249386
    Medium:
    Bound edition
    Number of pages:
    368
    Publication date:
    2004-04-06
    Publisher:
    Free Press
    Languages:
    english

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