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    On Message: Television Advertising by the Presidential Candidates in Election 2008

     
    On Message: Television Advertising by the Presidential Candidates in Election 2008

    Description

    This book explores how the twelve leading presidential candidates of Election 2008, six in each party, used the major Themes of televised political advertising-images, issues, and attacks-to create campaign narratives justifying their election. Each candidate introduced numerous ads over many months, presenting him- or herself as a qualified leader and advocate of specific public policies, or trying to raise doubts about the images and issues advanced by rivals.

    Product details

    EAN/ISBN:
    9780739147900
    Medium:
    Bound edition
    Number of pages:
    270
    Publication date:
    2010-10-01
    Publisher:
    Lexington Books
    EAN/ISBN:
    9780739147900
    Medium:
    Bound edition
    Number of pages:
    270
    Publication date:
    2010-10-01
    Publisher:
    Lexington Books

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