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Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House (Lexington Studies in Political Communication)

 
Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House (Lexington Studies in Political Communication)

Description


Communicator-in-Chief examines the role of new media technologies such as e-mail, Twitter, Facebook, MySpace, YouTube, blogs, video games, texting and the Internet in the historic 2008 presidential campaign. Politicians of the twenty-first century will use the Obama campaign's new media technology strategy to not only communicate with the electorate, but also raise money and motivate voters to go to the polling places on election day.

Product details

EAN/ISBN:
9780739141052
Medium:
Bound edition
Number of pages:
188
Publication date:
2010-02-16
Publisher:
Lexington Books
Manufacturer:
Unknown
EAN/ISBN:
9780739141052
Medium:
Bound edition
Number of pages:
188
Publication date:
2010-02-16
Publisher:
Lexington Books
Manufacturer:
Unknown

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