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Printing and graphic design often go hand-in-hand, and a masterful print job can transform a good design into a compelling physical asset. Deluxe offers readers a full understanding of some of the most widely-used printing techniques: foil stamping, embossing, and debossing. It accomplishes its goal with surveys of printing houses, detailed explanations of printing methods, and immersive behind the scenes glimpses at how these methods are used. These constructive elements are complemented by a broad selections of projects that demonstrate how ultra-lux printing can elevate a variety of designs, including restaurant branding, food packaging, event invitations, book design, business cards, hotel identities, and more.