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    Bank 3.0: How customer behaviour and technology will change the future of financial services

     
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    Bank 3.0: How customer behaviour and technology will change the future of financial services

    Description

    From the author of "Bank 2.0" and founder of Movenbank, the world's first mobile direct bank, this discusses the latest trends defining financial services and explores the challenges. Looks at how customer advocacy is killing traditional brand marketing.

    Product details

    EAN/ISBN:
    9789814382120
    Medium:
    Bound edition
    Number of pages:
    360
    Publication date:
    2012-10-18
    Publisher:
    Marshall Cavendish Ltd.
    Languages:
    english
    EAN/ISBN:
    9789814382120
    Medium:
    Bound edition
    Number of pages:
    360
    Publication date:
    2012-10-18
    Publisher:
    Marshall Cavendish Ltd.
    Languages:
    english

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