Creativity + : The Catalyst for Creative Thinking

Creativity+ is designed to be interactive and as

creative as its premise. It is a book, toolkit and

a philosophy that teaches you how to infuse

creative thinking into all aspects of your life,

supported by practical tools to bring your ideas

to fruition. It is divided into the four phases of

innovation: Vision, Discovery, Ideation and Momentum.

In each phase, the reader is provided

with the Mindset (attitudes), Skillset (knowledge),

Toolset (techniques) and a supporting

Case Study that gives a real-life example of

these skills in action.

The book is divided into the four phases of innovation,

each of them colour-coded and distinct

with a unique symbol, making the toolkit easy to

navigate through.