Not Invented Here: Cross-industry Innovation

Today innovation is seen as one of the
main driving forces for growth,
development and profitability. Drawing
analogies beyond the borders of one's
own industry can open up interesting
new perspectives and be a significant
source of major innovative steps. This
inspirational, illustrated business book
presents seven strategies for cross-industry
innovation. It emerged from
hundreds of conversations with business
leaders and innovators and is packed
with ideas, approaches and cases that
you can apply in your own industry.