The process of designing services is
very specific to each individual business.
However, discovering what people
actually want and value, is a universal
process. This process of discovery is
the subject of this book. 'How to Have
Your Cake and Eat It Too' is written in the
spirit of the 80-minute MBA. The perfect
book for all business readers who are
looking for an accessible introduction
to the topic: short and concrete with
tangible benefits clearly defined.
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