Identity 2.0: Eng ed.

Identity 2.0 is the follow-up title of the Total Identity book that BIS published in three languages. (only a few Dutch copies left) Whereas the previous book showcased the projects of the design studio Total Identity, this new book takes a much broader perspective. From the viewpoint of identity, it looks at current and future issues that influence businesses, institutions and service-oriented organizations. The book connects identity - as the driving force behind innovation and change processes - to social and economic topics, illustrated with cases and the opinions of creative and business companies that have participated in projects with Total Identity or have an interesting view on those topics. Some of the topics that this book addresses in its essays and cases are: The Expressive Organization, Innovation, Labour Market Communication, Corporate Social Responsibility, Entrepreneurship in Service-Oriented Organizations, Emancipation of the Patient, Scenario Communication, Fusion of Brand and Corporation. Besides the input from Total Identity's practice, this book also contains contributions from Pentascope, Boston Consulting Group, Concrete, Twijnstra Gudde, TD Architects, EGM architects and others.