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    Blockbusters: Why Big Hits - and Big Risks - are the Future of the Entertainment Business

     
    Blockbusters: Why Big Hits - and Big Risks - are the Future of the Entertainment Business

    Description

    What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success.

    Product details

    EAN/ISBN:
    9780571309221
    Medium:
    Paperback
    Number of pages:
    307
    Publication date:
    2014-01-16
    Publisher:
    Faber and Faber Ltd.
    Languages:
    english
    EAN/ISBN:
    9780571309221
    Medium:
    Paperback
    Number of pages:
    307
    Publication date:
    2014-01-16
    Publisher:
    Faber and Faber Ltd.
    Languages:
    english

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