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The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction and Value

 
The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction and Value

Description


Directly linking profit and growth not only to customer loyalty and satisfaction but to employee productivity, the authors present a step-by-step action plan for managing, marketing, hiring, delivering services, and assessing results. In-depth case examples demonstrate how the best companies have managed in this regard. 50 line drawings.

Product details

EAN/ISBN:
9780684832562
Medium:
Bound edition
Number of pages:
320
Publication date:
1997-04-10
Publisher:
Free Press
Manufacturer:
Unknown
EAN/ISBN:
9780684832562
Medium:
Bound edition
Number of pages:
320
Publication date:
1997-04-10
Publisher:
Free Press
Manufacturer:
Unknown

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