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    Theory of the Gimmick: Aesthetic Judgment and Capitalist Form

     
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    Theory of the Gimmick: Aesthetic Judgment and Capitalist Form

    Description

    Acclaimed critic Sianne Ngai theorizes the gimmick as an aesthetic category reflecting the fundamental laws of capitalism. Gimmicks make promises of saving labor and increasing value that we distrust but also find attractive. Exploring the use of this form, Ngai shows how its aesthetic dissatisfactions reflect deeper anxieties about capitalism.

    Product details

    EAN/ISBN:
    9780674984547
    Medium:
    Bound edition
    Number of pages:
    416
    Publication date:
    2020-06-26
    Publisher:
    Harvard University Press
    EAN/ISBN:
    9780674984547
    Medium:
    Bound edition
    Number of pages:
    416
    Publication date:
    2020-06-26
    Publisher:
    Harvard University Press

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