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    The People's Car: A Global History of the Volkswagen Beetle

     
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    The People's Car: A Global History of the Volkswagen Beetle

    Description

    Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers across nations and cultures.

    Product details

    EAN/ISBN:
    9780674050914
    Medium:
    Bound edition
    Number of pages:
    406
    Publication date:
    2013-04-19
    Publisher:
    Harvard University Press
    Languages:
    english
    EAN/ISBN:
    9780674050914
    Medium:
    Bound edition
    Number of pages:
    406
    Publication date:
    2013-04-19
    Publisher:
    Harvard University Press
    Languages:
    english

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