Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education

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Wry and insightful, "Shakespeare, Einstein, and the Bottom Line" takes readers on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficiency, immediate practical usefulness, and marketplace triumph are the best measures of a university's success.

Product details

EAN/ISBN:: 9780674016347
Edition:: New Ed
Medium:: Paperback
Number of pages:: 336
Publication date:: 2004-09-30
Publisher:: Harvard University Press
Languages:: english

EAN/ISBN:: 9780674016347
Edition:: New Ed
Medium:: Paperback
Number of pages:: 336
Publication date:: 2004-09-30
Publisher:: Harvard University Press
Languages:: english

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