Mobilizing Invisible Assets

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Description

Suggests that successful corporate strategies depend upon the marshalling of a firm's "invisible assets" - such as technical know-how and visibility of a brand name - as well as its tangible assets, such as people, goods and money. Itami emphasizes the ways strategy must fit the firm's environment.

Product details

EAN/ISBN:: 9780674577718
Edition:: Revised
Medium:: Paperback
Number of pages:: 200
Publication date:: 1991-10-01
Publisher:: Harvard University Press

EAN/ISBN:: 9780674577718
Edition:: Revised
Medium:: Paperback
Number of pages:: 200
Publication date:: 1991-10-01
Publisher:: Harvard University Press

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