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    Tata: The Evolution of a Corporate Brand

     
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    Tata: The Evolution of a Corporate Brand

    Description

    With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata is a truly global brand. This book describes the Tata enterprise's origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand.

    Product details

    EAN/ISBN:
    9780670084067
    Medium:
    Bound edition
    Number of pages:
    256
    Publication date:
    2011-10-05
    Publisher:
    Penguin Global
    Languages:
    english
    EAN/ISBN:
    9780670084067
    Medium:
    Bound edition
    Number of pages:
    256
    Publication date:
    2011-10-05
    Publisher:
    Penguin Global
    Languages:
    english

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