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Marketing Encyclopedic Dict: The Enyclopedic Dictionary

 
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Marketing Encyclopedic Dict: The Enyclopedic Dictionary

Description

" Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice.

Product details

EAN/ISBN:
9780631211266
Edition:
Revised ed.
Medium:
Paperback
Number of pages:
432
Publication date:
1999-03-15
Publisher:
John Wiley & Sons
Manufacturer:
Unknown
EAN/ISBN:
9780631211266
Edition:
Revised ed.
Medium:
Paperback
Number of pages:
432
Publication date:
1999-03-15
Publisher:
John Wiley & Sons
Manufacturer:
Unknown

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