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    Election Campaigning: The New Marketing of Politics

     
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    Election Campaigning: The New Marketing of Politics

    Description

    The advent of new technology and the importation of "professional communicators" has transformed the nature of British election campaigning. Kavanagh explores this process of "Americanization" characterized by the increasing importance of the media in elections and the rise of advertising agencies, pollsters, public relations advisers and speechwriters.

    Product details

    EAN/ISBN:
    9780631198116
    Medium:
    Paperback
    Number of pages:
    288
    Publication date:
    1995-09-28
    Publisher:
    John Wiley & Sons
    EAN/ISBN:
    9780631198116
    Medium:
    Paperback
    Number of pages:
    288
    Publication date:
    1995-09-28
    Publisher:
    John Wiley & Sons

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