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    Sales Management: Building Customer Relationships and Partnerships: A Customer Relationship Approach

     
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    Sales Management: Building Customer Relationships and Partnerships: A Customer Relationship Approach

    Description

    Sales Management: Building Customer Relationships and Partnerships is designed to cover all of the basic topics in sales management while emphasizing customer loyalty, customer relationship management, and the effects of technology on the sales function. Because of advances in telecommunications technology, the traditional role of sales managers is evolving toward managing sales people across multiple channels that contact and service customers through a variety of methods. The text reflects current trends and is designed to prepare students for the additional management responsibilities they are likely to encounter in the real world.

    Product details

    EAN/ISBN:
    9780618721016
    Edition:
    1
    Medium:
    Bound edition
    Number of pages:
    462
    Publication date:
    2008-02-12
    Publisher:
    Houghton Mifflin (Academic)
    EAN/ISBN:
    9780618721016
    Edition:
    1
    Medium:
    Bound edition
    Number of pages:
    462
    Publication date:
    2008-02-12
    Publisher:
    Houghton Mifflin (Academic)

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