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    The Profit Impact of Marketing Strategy Project: Retrospect and Prospects

     
    The Profit Impact of Marketing Strategy Project: Retrospect and Prospects

    Description

    The contribution of the PIMS project explored in the context of developments in business.

    Product details

    EAN/ISBN:
    9780521840538
    Medium:
    Bound edition
    Number of pages:
    326
    Publication date:
    2004-11-04
    Publisher:
    Cambridge University Press
    Languages:
    english
    EAN/ISBN:
    9780521840538
    Medium:
    Bound edition
    Number of pages:
    326
    Publication date:
    2004-11-04
    Publisher:
    Cambridge University Press
    Languages:
    english

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