The Profit Impact of Marketing Strategy Project: Retrospect and Prospects

From Farris, Paul W.

Description

The contribution of the PIMS project explored in the context of developments in business.

Product details

EAN/ISBN:: 9780521840538
Medium:: Bound edition
Number of pages:: 326
Publication date:: 2004-11-04
Publisher:: Cambridge University Press
Languages:: english

EAN/ISBN:: 9780521840538
Medium:: Bound edition
Number of pages:: 326
Publication date:: 2004-11-04
Publisher:: Cambridge University Press
Languages:: english

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