Brand Society: How Brands Transform Management and Lifestyle

From Martin Kornberger

Description

A fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.

Product details

EAN/ISBN:: 9780521898263
Edition:: 1
Medium:: Bound edition
Number of pages:: 330
Publication date:: 2010-01-21
Publisher:: Cambridge University Press
Manufacturer:: Unknown

EAN/ISBN:: 9780521898263
Edition:: 1
Medium:: Bound edition
Number of pages:: 330
Publication date:: 2010-01-21
Publisher:: Cambridge University Press
Manufacturer:: Unknown

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