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    Brand Society: How Brands Transform Management and Lifestyle

     
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    Brand Society: How Brands Transform Management and Lifestyle

    Description

    Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. This book shows how brands transform both the organizations that develop them and the lifestyles of the individuals who consume them.

    Product details

    EAN/ISBN:
    9780521726900
    Edition:
    1
    Medium:
    Paperback
    Number of pages:
    330
    Publication date:
    2010-01-21
    Publisher:
    Cambridge University Press
    Languages:
    english
    EAN/ISBN:
    9780521726900
    Edition:
    1
    Medium:
    Paperback
    Number of pages:
    330
    Publication date:
    2010-01-21
    Publisher:
    Cambridge University Press
    Languages:
    english

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