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Brand Society: How Brands Transform Management and Lifestyle

 
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Brand Society: How Brands Transform Management and Lifestyle

Description

Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. This book shows how brands transform both the organizations that develop them and the lifestyles of the individuals who consume them.

Product details

EAN/ISBN:
9780521726900
Edition:
1
Medium:
Paperback
Number of pages:
330
Publication date:
2010-01-21
Publisher:
Cambridge University Press
Languages:
english
Manufacturer:
Unknown
EAN/ISBN:
9780521726900
Edition:
1
Medium:
Paperback
Number of pages:
330
Publication date:
2010-01-21
Publisher:
Cambridge University Press
Languages:
english
Manufacturer:
Unknown

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