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Advertising Concept Book: Think Now, Design Later

 
Advertising Concept Book: Think Now, Design Later

Description

Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

Product details

EAN/ISBN:
9780500518984
Edition:
3 Revised edition
Medium:
Paperback
Number of pages:
320
Publication date:
2016-08-01
Publisher:
Thames & Hudson Ltd
Manufacturer:
Unknown
EAN/ISBN:
9780500518984
Edition:
3 Revised edition
Medium:
Paperback
Number of pages:
320
Publication date:
2016-08-01
Publisher:
Thames & Hudson Ltd
Manufacturer:
Unknown

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