Consumer Behaviour: A European Perspective (Business)

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Vom sozialwissenschaftlichen Standpunkt aus wird hier das Verbraucherverhalten in Europa analysiert. Zahlreiche Beispiele und Daten zur Soziodemographie, zur Meinung des Verbrauchers, zum Einsatz von Medien, zum finanziellen Verhalten und zu Umweltaspekten machen das Buch zu einer wertvollen Hilfe in Marktforschung und Öffentlichkeitsarbeit. (03/98)

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EAN/ISBN:: 9780471975137
Edition:: 1. Auflage
Medium:: Paperback
Number of pages:: 644
Publication date:: 1999-07-16
Publisher:: John Wiley & Sons
Languages:: english

EAN/ISBN:: 9780471975137
Edition:: 1. Auflage
Medium:: Paperback
Number of pages:: 644
Publication date:: 1999-07-16
Publisher:: John Wiley & Sons
Languages:: english

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