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    Consumer Behaviour: A European Perspective (Business)

     
    From Gerrit Antonides
    Only 1 items left in stock
    Consumer Behaviour: A European Perspective (Business)

    Description

    Vom sozialwissenschaftlichen Standpunkt aus wird hier das Verbraucherverhalten in Europa analysiert. Zahlreiche Beispiele und Daten zur Soziodemographie, zur Meinung des Verbrauchers, zum Einsatz von Medien, zum finanziellen Verhalten und zu Umweltaspekten machen das Buch zu einer wertvollen Hilfe in Marktforschung und Öffentlichkeitsarbeit. (03/98)

    Product details

    EAN/ISBN:
    9780471975137
    Edition:
    1. Auflage
    Medium:
    Paperback
    Number of pages:
    644
    Publication date:
    1999-07-16
    Publisher:
    John Wiley & Sons
    Languages:
    english
    EAN/ISBN:
    9780471975137
    Edition:
    1. Auflage
    Medium:
    Paperback
    Number of pages:
    644
    Publication date:
    1999-07-16
    Publisher:
    John Wiley & Sons
    Languages:
    english

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    Condition
    €2.62
    Used - good
    €2.62
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