Branding For Dummies

Build positive impressions of your product or business


Build a powerful brand and pave the way for marketing success

Need to create -- or improve -- a brand? This practical, plain-English guide gives you proven techniques for branding everything from products to services to individuals. You get step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding branding blunders, and keeping your brand viable, visible, and healthy.

Discover how to
* Define your company's identity
* Develop your logo and tagline
* Launch your brand marketing plan
* Manage and protect your brand
* Fix a broken brand
* Make customers loyal brand champions