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    Global Meetings and Exhibitions (The Wiley Event Management Series)

     
    Global Meetings and Exhibitions (The Wiley Event Management Series)

    Description

    THE WILEY EVENT MANAGEMENT SERIES
    How to plan and execute memorable meetings and exhibitions
    Helpful strategies and tools for success in the international market!
    Global Meetings and Exhibitions is the result of two decades worth of planning, managing, and executing multinational, multicultural events across the globe. Carol Krugman, CMP, CMM, and Rudy R. Wright, CMP, have culled their world-class advice into a single, complete resource for the next generation of meeting professionals. This comprehensive guide illuminates the procedures and nuances of planning and executing multinational and multicultural events. It offers everything you need to know, including the skills in multinational operations capabilities and cross-cultural awareness that are critical in today's marketplace.
    Complete with sample forms and checklists, this hands-on resource walks you through everything you need to know about:
    * Planning
    * Budgeting
    * Logistics
    * Venue selection
    * Risk management contingency planning
    * Cross-cultural operations
    The Wiley Event Management Series-Series Editor, Dr. Joe Goldblatt, CSEP
    The Wiley Event Management Series provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.

    Product details

    EAN/ISBN:
    9780471699408
    Edition:
    2.
    Medium:
    Bound edition
    Number of pages:
    288
    Publication date:
    2006-10-31
    Publisher:
    Wiley
    EAN/ISBN:
    9780471699408
    Edition:
    2.
    Medium:
    Bound edition
    Number of pages:
    288
    Publication date:
    2006-10-31
    Publisher:
    Wiley

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