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Marketing Tourism Destinations: A Strategic Planning Approach

 
Marketing Tourism Destinations: A Strategic Planning Approach

Description

Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor andsystems.

Product details

EAN/ISBN:
9780471540670
Medium:
Bound edition
Number of pages:
242
Publication date:
1992-01-31
Publisher:
John Wiley & Sons
EAN/ISBN:
9780471540670
Medium:
Bound edition
Number of pages:
242
Publication date:
1992-01-31
Publisher:
John Wiley & Sons

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