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    The PDMA ToolBook 2 for New Product Development (Product Development and Management Toolbooks, Band 2)

     
    The PDMA ToolBook 2 for New Product Development (Product Development and Management Toolbooks, Band 2)

    Description

    This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer. The perfect follow-up to the successful handbook by the same organization.

    Product details

    EAN/ISBN:
    9780471479413
    Edition:
    1. Auflage
    Medium:
    Bound edition
    Number of pages:
    576
    Publication date:
    2004-10-28
    Publisher:
    John Wiley & Sons
    Languages:
    english
    EAN/ISBN:
    9780471479413
    Edition:
    1. Auflage
    Medium:
    Bound edition
    Number of pages:
    576
    Publication date:
    2004-10-28
    Publisher:
    John Wiley & Sons
    Languages:
    english

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